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Do you feel that your business needs a blog, but you aren’t quite sure where to start? Maybe you want a blog, but don’t want to hire a full-time blog writer or a marketing company to do it for you. There are plenty of ways to get your blog started without hiring a writer all while keeping it in-house. We’ll share a few with you now.
List of Ideas
Come up with a list of specific topics that you want to be covered in the blog. What kinds of services does your company offer? Are there valuable tips and tidbits of knowledge that you can provide free to your customers through your blog? Have a 30-minute brainstorming party with co-workers to come up with an expansive list to draw from when you need ideas.
Decide on Frequency
How often do you want to post to your blog? Maybe you want a new blog post every week, twice a week, or twice a month. Make a schedule and stick to it. This will help keep fresh content rolling in, rather than forgetting that you had a blog and only posting to it once.
Ask for Volunteers
If you aren’t going to hire a writer, ask your employees or co-workers to contribute to the blog. This is a great way to get a lot of content up on your blog quickly while offering a variety of unique perspectives and ideas surrounding industry topics. You could rotate through the volunteers to coordinate with your schedule and assign each employee a date for their blog post.
Starting a blog is the easy part. You just need to have knowledge of your industry and the ability to write and your halfway there.